Marketing
Unlock Digital Ad Potential with Adgloball Expert Strategy
01
Strategic marketing effectiveness
online advertising significantly outperforms offline advertising in cost-efficiency per 1,000 impressions
Over the years we often have clients ask us to evaluate advertising solutions both online and offline, including SEO and paid advertising. This request puts us in an interesting position because it gives us visible access to the typical costs and results of a variety of marketing mediums for a particular industry vertical. And that access has shown us something we found really interesting: online advertising is very inexpensive compared to offline advertising. We’re talking about the difference between pennies to dollars. The average cost to reach 1,000 people with online advertising ranges from $3-$10, while the average cost to reach 1,000 people with traditional/offline advertising is $22 and up.
02
Expert Strategy
Unlock Digital Ad Potential with Adgloball Expert Strategy
Stop wasting money on digital ads that fizzle out! While it’s easy to pour funds into campaigns, seeing real results requires a strategic approach. At Adgloball, we’re experts at crafting targeted digital advertising that drives conversions. Ready to unlock the true potential of your online marketing? Schedule your free consultation today and let’s discuss how we can help you achieve your advertising goals!
03
True Marketing Impact
CPM Plus Prospect Quality Reveals True Marketing Impact
Measuring the raw efficiency of marketing can happen in a number of ways. One of which is to combine a quantitative measurement, such as Cost Per Thousand (CPM), with a qualitative measurement, such as how qualified a prospect is, to better determine the full impact of the impression. For example, 1,000 impressions from your target audience is much more valuable than 1,000 impressions from random people who may not be interested in your product, service, or idea.
04
Advertising Cost
How Much Does Online Advertising Cost?
Like traditional offline marketing, online marketing has a number of different mediums to engage with prospects. Based on our own research, we’ve found that the average cost of online advertising to have a cost per thousand impressions of $3-$10 and an average cost per click of $1-3. We researched average industry costs for every major online advertising platform and broke it down by average CPM and cost per click (CPC):
| Platform | Average CPC | Average CPM |
| Google Search Ads | $2.32 | $38.40 |
| Google Display Ads | $0.67 | $3.12 |
| Facebook Ads | $1.35 | $8.60 |
| Instagram Ads | $3.56 | $8.96 |
| Twitter Ads | $0.38 | $6.46 |
| LinkedIn Ads | $5.26 | $6.59 |
| Pinterest Ads | $1.50 | $30 |
05
ONLINE ADVERTISING IS COSTS IN 2025
The biggest factor that will affect the cost of online advertising is the industry you’re in. Some are much more competitive than others. The average cost per click for most verticals is $2-$4, while more competitive industries like lawyers, insurance, and loans can cost $50 per click!
06
GOOGLE ADVERTISING COSTS
GOOGLE ADS SEARCH ADVERTISING COSTS (Formerly AdWords)
The average benchmark cost per click is $2.32.
Advertising costs on keywords for the exact kinds of services your business performs can range significantly. Ads on search results are advertising to prospects at the exact moment they’re looking for information on products/services that your business sells. Not only are we seen by those prospects at a CPM of $38.40 ($38 per 1,000 viewable impressions), we can also reasonably assume that we’ll get about 30 of them to visit our site and turn a few of them into leads or sales.
07
GOOGLE DISPLAY ADVERTISING COSTS
GOOGLE DISPLAY ADVERTISING COSTS
Advertising on Google’s Display Network is very inexpensive when viewed within the CPM lens. We find that display campaigns average $0.50 – $4 CPM, with an average of $3.12. With a more general awareness goal and less targeting, CPM’s can be driven to incredibly low costs. The average CPC on Google Ads display network campaigns is $0.58.
08
YouTube Ads
YouTube Ads Offer Unique CPV Model with Variable Costs
Advertising on YouTube through Google Ads is typically done on a Cost Per View (CPV) basis, so it’s a bit tough to compare on a CPM model. At an average CPV of $0.10, you’re looking at about $100 per thousand VOLUNTARY ad views. And CPM for the first 5 seconds of the Youtube ad could be $9.50 or less depending on how great (or terrible) your ad is. Youtube ads average a $3.21 CPC.
09
FACEBOOK Ads
FACEBOOK ADVERTISING COSTS
Facebook allows for a daily budget or a lifetime budget for advertising. That said, the minimum budget is $1.00. Using Facebook’s advertising platform allows you to advertise on Facebook, Instagram, Messenger and the Facebook audience network.
10
Instagram Ads
Instagram Ads Excel in Reach While Facebook Drives Clicks
Instagram Ads are managed via Facebook’s ad platform and offer an impressive way to reach your target audience. The average CPC for Instagram ads is $3.96 and the average CPM is $8.96. That being said, Facebook ads typically perform better for campaigns focused on traffic and clicks, while Instagram typically performs better for campaigns focused on impressions and reach. Both platforms are great to advertise on and both should be considered as a part of your digital marketing strategy.
11
Twitter Ads
Twitter Ads Span from Affordable Tweets to Pricey Trends
Advertising rates on Twitter are really dependent on what type of campaign you choose. It can range from $0.50 per engagement to all the way up to $200,000 per day for promoted trends.
While promoted trends provide huge exposure and awareness in a short amount of time, the price is costly, but can be worth it as it guarantees placement in the Trends section for an entire day.
For those who don’t have the $200,000/day budget, there are two other options:
Promoted Tweets. The cost for which can range anywhere from $0.49 per click. Keep in mind this price is dependent on targeting. The average CPM is $6.46.
Promoted Accounts. The cost can range from $2.50 to $4.50 per new follower.
Pack.- Package / M- Month
A - Launch Pack. Starting at $14,500/M*
B - Growth Pack. Starting at $37,000/M*
C - Enterprise Pack. Starting at $80,000/M*
| Feature | Launch Package Starting at $14,500/month* | Growth Package Starting at $37,000/month* | Enterprise Package Starting at $80,000/month* |
| Ad Strategy & Management | V | V | V |
| Comprehensive Marketing Strategy | V | V | |
| Campaign Refresh (Quarterly) | V | V | |
| Fundamental SEO | V | V | |
| Advanced SEO | V | ||
| Fundamental Production | V | V | |
| Comprehensive Production | V | ||
| Monthly Reporting | V | V | V |
| Monthly Meetings | V | V | |
| Dedicated Account Manager | V | V | V |
| Influencer Marketing & Industry Partnerships | V | ||
| Kickstart your growth: Claim your 10% bonus on month 3! | Level up your online advertising: Get 15% off in your third month! | Own the digital landscape: Unlock 20% off in your third month! |
| Feature | A | B | C |
| Ad Strategy & Management | V | V | V |
| Comprehensive Marketing Strategy | V | V | |
| Campaign Refresh (Quarterly) | V | V | |
| Fundamental SEO | V | V | |
| Advanced SEO | V | ||
| Fundamental Production | V | V | |
| Comprehensive Production | V | ||
| Monthly Reporting | V | V | V |
| Monthly Meetings | V | V | |
| Dedicated Account Manager | V | V | V |
| Influencer Marketing & Industry Partnerships | V | ||
| AA | BB | CC |
Lasts an average of 3 months
AA- Kickstart your growth: Claim your 10% bonus
BB- Level up your online advertising: Get 15% off
Own the digital landscape: Unlock 20% off
12
Targeted Online Advertising Packages to Drive Results
At barbroads, we don’t believe in a one-size-fits-all approach to online advertising. We create customized campaigns that target the right audience, on the right platforms, to achieve your specific business goals. Here are our online advertising packages to get you started:
Is online advertising expensive?
Online advertising can be cost-effective, but the cost depends on several factors like the platform you choose (search engines, social media, etc.), your target audience size, and the campaign duration. However, compared to traditional marketing, online advertising offers greater control over your budget and allows you to track results in real time. This makes it easier to optimize your spending for better returns.
How can I target the right audience with online advertising?
Most online advertising platforms offer sophisticated targeting options. You can target users based on demographics (age, location, income), interests, online behaviour (websites visited), and even purchase history. This allows you to reach potential customers who are more likely to be interested in your product or service, maximizing your campaign’s effectiveness.
How can I measure the success of my online advertising campaign?
Different advertising platforms offer various metrics to track your campaign’s performance. Common metrics include impressions (number of times your ad is seen), clicks (number of times users click on your ad), conversions (desired actions like website visits or purchases), and return on investment (ROI – how much revenue you generate from the ad spend). Analyzing these metrics helps you understand what’s working and what needs adjustment to optimize your campaign for better results.
We can offer you the best Ads solution for your special needs. Increase your value now!
Adgloball is trusted by the world’s leading brands, start-ups, and enterprises. Find out how we can work side-by-side with you to explore opportunities, solve problems, and accelerate growth.