Work that works
As a strategic and creative partner, we build new futures from existing strengths, evolving legacies to meet the world as it evolves.
Case Study
GHME
Healthcare facility dedicated to providing world-class medical care.
We are dedicated to delivering the highest quality healthcare in a compassionate and patient-centered environment. Located in the heart of New York City, we offer a comprehensive range of medical services across various specialties, including cardiology, neurology, orthopedics, pediatrics, and more. Our internationally trained doctors and staff are committed to providing personalized care that meets the unique needs of each patient. Whether you're seeking routine care or advanced treatment, GHMC is here to support your health journey every step of the way.
Global Health Medical Center (GHMC) is a state-of-the-art healthcare facility dedicated to providing world-class medical care. Located in the heart of New York City, GHMC offers a wide range of specialized services, from preventive care to advanced treatments. Our team of internationally renowned doctors and medical professionals are committed to providing personalized care tailored to the needs of each patient.
Request Point
The goal was to promote GHMC's comprehensive medical services and international expertise in New York, emphasizing patient-centered, personalized care to build a trusted healthcare provider image.
Advertising Proposal
Proposed an effective online exposure strategy including precise targeting, diverse ad creatives (images/videos), Search Engine Marketing (SEM), social media advertising, and landing page optimization.
Expected Outcomes
Anticipated significant increases in hospital awareness and patient acquisition, highlighting the specialization of key departments, and fostering online channel activation with data-driven marketing.
Case Study
Evergreen Care
Care Unit provides compassionate end-of-life care
Evergreen Hospice Care Unit provides compassionate end-of-life care, focusing on the comfort and dignity of our patients. Located in the peaceful surroundings of Lakeview, we specialize in palliative care for individuals facing terminal illness. Our dedicated team of experienced physicians, nurses, and counselors work together to offer personalized care, ensuring that every patient’s physical, emotional, and spiritual needs are met with respect and compassion. We strive to create an environment of peace and comfort, where patients and their families can find solace during this important time.
At Evergreen Hospice Care Unit, we are dedicated to providing compassionate care focused on comfort and dignity. Our Palliative Care program is designed to manage pain and alleviate symptoms, ensuring patients are as comfortable as possible during their final stages. We take a holistic approach, focusing on comfort rather than curative treatment, to enhance quality of life.
We also offer Emotional Support through one-on-one counseling sessions for both patients and their families. This service helps individuals navigate the complex emotions that accompany terminal illness, providing a compassionate space to express feelings and find peace. In addition, Spiritual Care is offered by our chaplains, who provide spiritual support and guidance based on the unique beliefs and preferences of each patient and their family.
To help families cope with the loss of their loved ones, we provide Grief Counseling. Our counselors assist families in the grieving process, offering support as they process their emotions and adjust to life after loss. Furthermore, our 24/7 Medical Support ensures that trained medical professionals are always available to offer care, manage symptoms, and provide assistance whenever necessary, allowing patients and families to feel secure at all times.
Request Point
The core request was to promote Evergreen Hospice Care's specialized services online, focusing on providing a peaceful environment for patients to experience comfort and dignity, surrounded by loved ones. Key services highlighted included palliative care, emotional/spiritual support, and grief counseling for families, aiming to establish Evergreen as a trusted hospice institution.
Advertising Proposal
Our proposal involves creating empathetic content tailored for patient families, clearly outlining key services like palliative care, family support, and 24/7 medical aid. We'll use authentic storytelling (anonymous cases) and leverage diverse online channels, including search engines and social media, for maximum exposure. Visually, we'll convey a sense of peace and reliability through images of our serene facility and compassionate staff, aiming for a positive client response.
Expected Outcomes
We anticipate a significant increase in brand awareness for Evergreen Care through this online campaign. It should drive a substantial rise in potential client inquiries and admissions, especially as our comprehensive care model is highlighted. This will build stronger client trust and foster a positive brand image. Ultimately, the campaign aims to secure a competitive advantage in the market, positioning Evergreen Hospice Care Unit as the most trusted and preferred choice for end-of-life care.
Case Study
SUNRISE
Empowering recovery with personalized care and innovative therapies.
Is dedicated to helping individuals recover and regain independence following illness, injury, or surgery. Located in the tranquil environment of Hillcrest, our state-of-the-art facility provides comprehensive rehabilitation services tailored to meet the unique needs of each patient. Our team of skilled therapists, doctors, and healthcare professionals work collaboratively to provide a holistic approach to rehabilitation, focusing on physical, emotional, and psychological recovery.
At Sunrise Rehabilitation Center, we are committed to empowering patients through personalized care and innovative therapies, helping them achieve their fullest potential in recovery.
At Sunrise Rehabilitation Center, we offer a range of rehabilitation services aimed at improving the quality of life and functional independence of our patients. Our Physical Therapy program is designed to help individuals recover strength, mobility, and coordination, whether they are recovering from surgery, injury, or chronic conditions. We also offer Occupational Therapy, assisting patients in regaining their ability to perform everyday tasks and return to a fulfilling lifestyle.
In addition, we provide Speech Therapy to support individuals with speech and swallowing disorders, improving communication and safety during eating and drinking. Our Neurorehabilitation services focus on helping patients with neurological conditions such as stroke, brain injuries, and spinal cord injuries to regain function and independence. We also emphasize Psychosocial Support, offering counseling services to help patients cope with the emotional challenges of rehabilitation and ensure a positive outlook during their recovery journey.
Request Point
Sunrise Rehabilitation Center provides personalized, holistic rehabilitation to help individuals regain independence and improve their quality of life after illness, injury, or surgery. We focus on comprehensive physical, emotional, and psychological recovery.
Advertising Proposal
Our online advertising will highlight the comprehensive range of specialized rehabilitation services offered at Sunrise. This includes Physical Therapy for strength and mobility, Occupational Therapy to regain daily living skills, Speech Therapy for communication and swallowing, and Neurorehabilitation for neurological conditions. We also emphasize our crucial Psychosocial Support, helping patients navigate the emotional challenges of recovery. The goal is to showcase our integrated approach to healing.
Expected Outcomes
Through targeted online campaigns, we anticipate significantly increasing brand awareness and recognition for Sunrise Rehabilitation Center. This will lead to a higher volume of inquiries and patient admissions, ultimately expanding our reach to those in need of specialized rehabilitation. By effectively communicating our commitment to empowering patients, we expect to further solidify our reputation as a leading center for comprehensive recovery and improved quality of life.
Case Study
CONFIA
wholesale and retail / Cosmetics and Pet Supplies
We were able to secure and successfully complete the advertising project for Confia. Everything was possible thanks to Confia's collaboration.
Market Research: We analyzed trends in the pet supplies and cosmetics markets, as well as competitors, to identify how Confia's products could stand out.
Target Audience Definition: We defined Confia's primary consumer base and conducted surveys and interviews to understand their interests and purchasing patterns.
Content Development: We created advertising content based on relatable storytelling, emphasizing precious moments with pets while naturally integrating the benefits of the products.
Visual Design: We designed visuals that maximized the appeal of the products, using high-quality images to instill consumer trust.
Campaign Execution: We launched the advertising campaign across both online and offline channels, utilizing social media, website banners, and local events to increase brand awareness.
Feedback Collection and Analysis: Throughout the campaign, we collected real-time feedback and analyzed its effectiveness, making immediate adjustments as necessary.
We successfully executed Confia's advertising campaign, effectively conveying the brand's value and the appeal of its products to consumers, making everything perfect.
Request Point
onfia sought our expertise for an online advertising campaign to effectively convey their brand's value and product appeal. Aiming for a new leap forward, they leveraged our proven partnership and trusted our strategic approach to reach consumers.
Advertising Proposal
We proposed a comprehensive strategy. This included in-depth market and competitor analysis to highlight Confia's uniqueness, and precise target audience definition through surveys. We developed engaging, storytelling-based content emphasizing pet moments, complemented by high-quality visuals. The campaign was executed across diverse online and offline channels, with continuous real-time feedback and optimization ensuring effectiveness.
Expected Outcomes
The Confia advertising campaign successfully communicated brand value and product appeal, leading to positive results. This strengthened Confia's market position, attracting new customers and deepening existing relationships, ultimately providing a strong foundation for their continued growth and future endeavors.
Case Study
IMpartners
Electronics Advertising and Management Agency
We successfully launched an offline advertising campaign for "IMpartners," a company that believes in the beauty of serendipitous encounters. Our campaign aimed to capture the magic of spontaneous moments and meaningful connections that can transform an ordinary day into something extraordinary.
With captivating visuals and heartfelt messaging, we reached out to our target audience, inviting them to embrace the unexpected. We utilized various offline channels, including vibrant posters, charming flyers, and interactive installations that sparked curiosity and conversation. Each piece was designed to evoke emotion and inspire individuals to seek out their own moments of connection.
To further engage the community, we encouraged people to share their serendipitous experiences through social media, creating a tapestry of stories that highlighted the essence of IMpartners. This initiative not only broadened our reach but also fostered a warm sense of belonging among participants.
In the end, the campaign beautifully elevated brand awareness and drew people into the world of maxtrab, where every encounter has the potential to spark joy and forge lasting relationships. Together, we positioned maxtrab as a beacon of meaningful experiences in a bustling world, inviting everyone to pause and appreciate the magic of the moment.
In unexpected encounters during our travels, we discover the small miracles of life, weaving moments in new places that connect our hearts in beautiful ways.
Request Point
IMpartners believes in the beauty of serendipitous encounters. Our goal was to transform lives through special moments and meaningful connections in everyday life. This offline campaign focused on effectively promoting our brand vision and capturing customer interest.
Advertising Proposal
Building on the successful offline campaign, we'll create emotional visuals and messages tailored for online platforms. We'll expand the "sharing serendipitous experiences" user-generated content, expose ads across various social media channels, and boost customer engagement through interactive elements.
Expected Outcomes
We expect the online campaign to significantly boost brand awareness and favorability. It will also strengthen connections with potential customers. By activating our community, we'll encourage participation and a sense of belonging, ultimately driving interest and purchases of IMpartners' services/products, laying a foundation for sustained growth.
Case Study
PINESOL
wholesale and retail
Collaborating with Pinesol, a prominent leader in the retail market known for its innovative approaches and substantial influence, has resulted in outstanding outcomes that have significantly enhanced our mutual growth and success, allowing us to reach new heights and explore exciting opportunities together.
To successfully conclude the advertising campaign for Pinesol, we adopted a systematic and strategic approach.
First, we conducted market analysis to gain an in-depth understanding of trends and consumer behavior in the fashion and wholesale sectors. This analysis provided us with opportunities to emphasize Pinesol's brand identity and product differentiation effectively.
Next, we defined the target consumer base and analyzed their preferences and purchasing patterns. Through surveys and focus group interviews, we established a deeper connection with the consumers, allowing us to tailor our messaging accordingly.
We also focused on creative content production. Centered around Pinesol's brand story, we developed relatable messages that resonated with consumers and utilized various formats for social media, the website, and offline advertising. By enhancing the visual elements, we maximized the appeal of the products.
For effective campaign execution, we leveraged multiple channels. We used social media ads, influencer marketing, and email campaigns to boost brand awareness and strengthen communication with consumers. This multifaceted approach played a significant role in enhancing the brand's visibility.
Finally, we implemented real-time feedback collection and analysis to continuously monitor the campaign's effectiveness. By analyzing consumer responses, we made necessary adjustments promptly, thereby increasing the campaign's success rate.
We successfully executed Confia's advertising campaign, effectively conveying the brand's value and the appeal of its products to consumers, making everything perfect.
Request Point
Pinesol, aspiring for a new leap in the fashion and wholesale industry, aimed to effectively promote its exclusive brand identity and outstanding product differentiation to the market. The core request was to capture consumer attention and build a strong brand presence in a competitive market.
Advertising Proposal
We developed customized messages optimized for Pinesol through in-depth market and consumer behavior analysis. We enhanced appealing visual content based on their brand story and utilized diverse online channels, including social media, influencer marketing, and email campaigns. Real-time feedback analysis continuously optimized campaign performance.
Expected Outcomes
We anticipated successfully conveying Pinesol's unique brand value and exceptional product appeal to consumers through this campaign. This would lead to a significant increase in campaign success rates, ultimately fostering mutual growth for Pinesol and us, and creating new business opportunities.
Case Study
reaIPaint
Digital Printing, Print Processing, and Paint
Partnering with realPaint has allowed us to leverage our expertise in digital marketing to enhance their brand visibility and drive user engagement. Together, we crafted innovative advertising strategies that not only increased downloads but also strengthened their position in the color correction software market.
We successfully completed the advertising campaign for realPaint's magenta color, which played a crucial role in enhancing brand awareness and capturing the interest of potential customers. Our approach involved creating a compelling narrative around the magenta color, showcasing its versatility and appeal in various applications, from graphic design to photography.
To achieve this, we utilized a mix of diverse content formats, including visually striking images, engaging videos, and informative blog posts. By focusing on the emotional impact of color, we connected with our target audience on a deeper level, highlighting how the right hue can transform their creative projects.
In addition to attracting attention, our campaign also aimed to drive user engagement through interactive elements, such as social media contests and user-generated content featuring the magenta shade. This strategy not only fostered a sense of community among users but also encouraged them to explore realPaint's color correction features.
As a result of our efforts, we observed a significant increase in customer engagement and conversion rates, ultimately helping to build a positive perception of realPaint's color correction program. The campaign not only met but exceeded our initial goals, positioning realPaint as a leader in the color correction software market."
Request Point
realPaint sought to boost brand awareness and drive downloads for its color correction program.
Advertising Proposal
Our partnership with realPaint allowed us to leverage our digital marketing expertise to enhance their brand visibility and user engagement. We focused on creating a compelling narrative around realPaint's magenta color, utilizing diverse content formats such as visually striking images, engaging videos, and informative blog posts. We also actively encouraged user participation through interactive elements like social media contests and user-generated content.
Expected Outcomes
The campaign led to a significant increase in customer engagement and conversion rates, ultimately fostering a positive perception of realPaint's color correction program. These results exceeded initial goals, firmly establishing realPaint as a leader in the color correction software market. The client expressed high satisfaction and an interest in renewing the contract.
Case Study
ARONITI
Side Job Advertisements and Job Offers
As we developed the advertising plan for Aroniti, we gained a deeper understanding of their philosophy and realized the extent of their ambitions.
While developing the advertising campaign for Aroniti, we recognized that connecting people involves a profound sense of ethics. This responsibility is crucial, as it ensures trust and integrity in the relationships formed through their platform. Upholding these values is exactly why individuals choose to engage with Aroniti's services, as they seek not just job opportunities but a meaningful connection that aligns with their values. This understanding deepens our appreciation for Aroniti's mission and the impact they strive to make in the lives of their users.
We undertook various initiatives based on Aroniti's philosophy to ensure the success of the project. Throughout each stage, we consistently aimed to reflect Aroniti's values and vision. To achieve this, we strengthened collaboration among team members, sought creative ideas, and experimented with new strategies.
In particular, we explored diverse content formats to maximize user experience and planned campaigns utilizing social media platforms. We also actively incorporated user feedback to adjust and optimize the campaigns, with Aroniti's philosophy serving as a crucial guiding principle throughout this process.
This approach played a significant role in the project's success, allowing us to realize Aroniti's philosophy and convey its value to a broader audience. Through this journey, we experienced growth and development together as a team.
Request Point
Aroniti, a side job matching platform, sought online advertising to maximize platform value and expand its user base. A key objective was to embed Aroniti's philosophy, emphasizing ethical responsibility and trust in human connections, into the advertisements, thereby highlighting meaningful relationship building beyond mere job matching.
Advertising Proposal
Barbrods proposed a customized campaign based on Aroniti's vision. We utilized diverse content formats through targeted research and creative content, effectively reaching potential customers via social media campaigns. Real-time user feedback was incorporated, and Aroniti's core philosophy of 'trust and ethics' was integrated into all advertisements, emphasizing its unique differentiation.
Expected Outcomes
The campaign significantly increased Aroniti's platform value and led to increased user acquisition and engagement. A positive brand image was established, positioning Aroniti as a trustworthy platform. This helped secure a competitive edge in the side job market and laid a foundation for sustained growth by effectively communicating Aroniti's vision and values.
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